A radical collaboration blending songwriting with transformational leadership development.
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During the Lyric Lead leadership program, participants harness the energy and insights sparked by the songwriting experience and channel them into a transformational leadership session tailored to their goals.
They make direct connections between Lyric Lead's Seven Essential Skills of Innovation: Creativity, Communication, Empathy, Collaboration, Risk-Taking, Diffusion, and Lateral Thinking, and apply them to customized leadership conversations designed to advance understanding, inspire action, and deliver lasting impact for themselves, their teams, and their organizations.
Leaders practice empathy, strengthen communication, and foster collaboration to build trust, unlock potential, and elevate team performance.
Participants combine communication, lateral thinking, and diffusion to craft clear messages, win buy-in, and drive bold ideas into action.
Leaders embrace risk-taking, build alignment through empathy and collaboration, and apply creativity to navigate uncertainty with resilience and clarity.
Participants explore creativity, lateral thinking, and diffusion to blend AI and human intelligence together, turning disruption into opportunity and leading with confidence in an AI-powered world.
Lyric Lead is more than a program — it's a catalyst for transformation. By blending the spark of creative songwriting with bespoke leadership development, participants experience a powerful and memorable journey that redefines how they lead, strengthens their influence, and fuels meaningful impact that continues well beyond the session.
We work best with organizations ready to blend creativity with leadership.
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Build stronger collaboration and innovative thinking through music-driven sessions.
Help emerging teams align culture and vision while scaling quickly.
Inspire future leaders with experiential creativity + leadership immersion.
Tell us a bit about your team and what you’re hoping to unlock—creativity, connection, or culture change. We’ll reply quickly with next steps.
Professional Songwriter, Author & Speaker
Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, two-time TEDx speaker, and author who helps organizations build cultures of innovation and boost creative confidence through the power of songwriting.
Over the past decade, Cliff has partnered with global leaders like Accenture, Deloitte, and Bank of America to enhance collaboration, engagement, and adaptability. His high-energy, interactive programs blend music with practical tools to drive meaningful change.
Featured in Forbes and published in Fast Company, Cliff is also the author of The Reason For The Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs. He’s collaborated with top institutions like IDEO, the ASAE, and Vanderbilt’s Owen Graduate School of Management.
Cliff offers a unique program for sparking creative collaboration: songwriting. It's a dynamic and engaging method of leaders and all participants to build their confidence and unlock new ideas.
Strategist, Innovator, and Leadership Facilitator
Dr. Alex Sevilla is a nationally recognized strategist, innovator and leadership facilitator who works at the intersection of higher education, industry, and edtech—driven by his North Star: career empowerment and life satisfaction for every learner he serves.Over three decades, Alex has coached tens of thousands of students and leaders at every level to strengthen their skills to secure jobs, promotions, and c-suite appointments. He teaches breakthrough growth in others through topics such as emotional intelligence, leading change, authenticity, influence and AI for leaders. Alex has delivered executive coaching and/or leadership programs at Walmart, P&G, PepsiCo, the University of Florida, UF Health, Leadership Gainesville, ALPFA and the Urban Land Institute. As partner in Lyric Lead with Cliff Goldmacher, Alex blends leadership expertise, creativity, and a belief in music’s power to inspire connection, unlock innovation, and fuel growth. A singer, songwriter, and guitar player himself, he is thrilled to merge music and leadership through the Lyric Lead experience.
Alex Sevilla's leadership development training was truly transformative for my career. He helped me see authentic leadership, emotional intelligence, and approachability in a whole new light, creating real breakthroughs in my growth.
With Alex's expert coaching, I gained tools to lead with clarity, empathy, and impact, while navigating culture, embracing empowered leadership, and aligning my leadership style with my personal values. That shift has already changed my career path in powerful ways, giving me the confidence to drive change and inspire my teams with authenticity.